Picture - Archive
About
Archive is a ski capsule designed for Picture, inspired by the visual energy of the 1980s.
The project reinterprets vintage ski codes through bold colors, retro silhouettes and a complete advertising campaign, while combining them with today’s outdoor technologies, such as Gore-Tex and thermo-heating innovation.
Composed of a ski suit, a jacket and ski pants, the capsule creates a bridge between nostalgia, performance and contemporary design.
Type
Campaign
,
Product Design
Year
2026
