Uniqlo Toolbox

Uniqlo Toolbox is a seasonal collection concept that brings together Uniqlo’s everyday basics and the world of art. The product takes the shape of an actual toolbox, gathering a season’s essentials, with colors and details drawn from major art movements, like Romanticism for winter.

I designed the product, its art direction and the launch campaign, including an advertising film, conceived as a cultural experience as much as a fashion object.